“Greatness. It is just something we made up. Somehow we come to believe that greatness is reserved for a chosen few; the prodigies, the superstars. And the rest of us could only stand by watching. You can forget that. Greatness is not some rare DNA strand, it’s not some precious thing. Greatness is no more unique to us than breathing, we are all capable of it. All of us.”
What is the “Find Your Greatness” Campaign?
“It is not just the championship athlete or record breaker that aspires to push their limits. It is also the everyday athlete who strives to excel on their own terms, to set and realize personal goals and achieve their own defining moment of greatness.
That’s the insight behind Nike’s “Find Your Greatness” campaign, a powerful message to inspire anyone who wants to achieve their own moment of greatness in sport, launched just as the world focuses on the best of the best…” Read More